Private label · Retail, Mass Market, Discount · Since 1985
From idea to shelf: we design, manufacture and manage the entire textile supply chain in private label for mass retail.
Our categories
From everyday underwear to industrial workwear — all developed and managed in private label under your brand.
About Us
General Textile specialises in the development and management of private-label textile products for retail, mass market and discount. Founded in 1985 in Brescia, in 2017 it was acquired by a family of entrepreneurs already rooted in the textile sector, who grew it to where it stands today.
Concept, development and full management under your brand — label, packaging and hangtag included.
A streamlined commercial structure that delivers competitive prices without compromising the quality of the finished product.
Ongoing relationships with the leaders of European retail. Punctual deliveries, quality verified batch by batch.
Who we serve
Since 1985 we have worked exclusively with mass-retail operators. We understand your price constraints, your deadlines and your quality standards.
Hyper and supermarkets with high per-department volumes. Large-scale seasonal supply with optimised pricing and compliance with centralised purchasing policies.
Department stores and chains specialised in non-food. Products with higher quality levels, refined packaging and category-specific certifications.
European hard and soft discount. A cost structure optimised to guarantee maximum shelf competitiveness while maintaining verifiable quality standards.
We have served the leading operators of European retail since 1985. Out of respect for our commercial partnerships, we maintain the utmost confidentiality regarding our clients' identities.
Request references →Service quality
Every order follows a documented process from sampling to final approval. No production starts without validation shared with the client.
Every production starts from a physical sample approved in writing. Fit, colour and composition are agreed and documented before launch.
Every production batch is inspected according to agreed technical standards. Conformity reports available on request for every order.
OEKO-TEX, BSCI, ISO and other certifications to the client's specification. Supplies compliant with the standards required by European retail.
Commercial proposal within 5 working days. Agreed and respected delivery times. Periodic updates on production status.
Full supply-chain management with one single point of contact. No coordination across different suppliers: we handle it from start to finish.
Logistics optimised for retail platforms across Europe. Delivery to central warehouses and the distribution's logistics platforms.
We select suppliers with verifiable ethical standards. We manage supplies in organic cotton, recycled fibres and GOTS- and GRS-certified materials at the client's specific request.
Frequently asked questions